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Dive into a collection of past posts and rediscover timeless content.
IOC & Comcast partner for new digital era

Mar 18, 2025

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7 min read

IOC & Comcast partner for new digital era

& Roblox introduce Cube, a GenAI model for creating 3D & 4D content + Concacaf teams up with Marvel to launch mascot 'Volar'

Joe Condon
Joe Condon
AI's role in the Future of Media and Advertising

Mar 11, 2025

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12 min read

AI's role in the Future of Media and Advertising

& Why the Sidemen Charity game epitomises cultural relevance + the PGA Tour's latest Roblox game & Fan Forward Initiative geared towards innovation

Joe Condon
Joe Condon
PGA of America to launch Animated Sports IP Franchise

Mar 4, 2025

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17 min read

PGA of America to launch Animated Sports IP Franchise

& London Marathon invest in entertainment focused running community, Friday Night Lights + Walmart launch 'Walmart Unlimited'

Joe Condon
Joe Condon
How Channel 4 are Growing Revenues & Audience through Youtube

Feb 25, 2025

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16 min read

How Channel 4 are Growing Revenues & Audience through Youtube

& Meta launches $50M Creator Fund for Horizon + Aston Villa & Socios launch digital collectibles for 150th anniversary

Joe Condon
Joe Condon
Major League Baseball enters Pokemon Go for 3 seasons

Feb 18, 2025

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17 min read

Major League Baseball enters Pokemon Go for 3 seasons

& NASCAR announces year-long presence in Driving Empire + GEEIQ release 2025 Brands in Gaming & Virtual Worlds Report

Joe Condon
Joe Condon
Voldex acquires Roblox's most visited game, Brookhaven

Feb 11, 2025

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14 min read

Voldex acquires Roblox's most visited game, Brookhaven

& Klarna to integrate crypto ahead of IPO + Ramdam's eBook on UGC ads role in game marketing

Joe Condon
Joe Condon
NHL launches Hockeyverse animated program

Feb 4, 2025

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16 min read

NHL launches Hockeyverse animated program

& Roblox releases sports whitepaper + Alo Yoga's use of Proof of Attendance Protocol's to merge IRL & digital experiences

Joe Condon
Joe Condon
Six Nations passes GO! with Scopely

Jan 28, 2025

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17 min read

Six Nations passes GO! with Scopely

& legacy franchise sequels top 2024 Box Office + Banijay Entertainment developing cloud-first content ecosystem with base & AWS

Joe Condon
Joe Condon
Tennis Australia launches AI-Driven Tennis League

Jan 21, 2025

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17 min read

Tennis Australia launches AI-Driven Tennis League

& the Bundesliga becomes the first European football league to enter Roblox + a breakdown of Matthew Ball's 'Gaming 2025' Report

Joe Condon
Joe Condon
PGA Tour relaunches Creator Series

Jan 14, 2025

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15 min read

PGA Tour relaunches Creator Series

& NBA announces Dynamic Badges to reward fandom + Differin' launches 'Level Up Lobby' on Roblox

Joe Condon
Joe Condon
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