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The SEG3 Report

The SEG3 Report

Where marketers go to stay plugged into the future of fandom.

Articles

Transparency is the new AI strategy

Oct 13, 2026

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8 min read

Transparency is the new AI strategy

Plus, Sony launches Crunchyroll Storyworks to develop anime and live-action adaptations, and Balenciaga names Valorant’s Viper digital brand ambassador

Gabriella Geisinger
Gabriella Geisinger
🎙️ How Nippon TV Turns Curiosity into a Global Content Business

Oct 8, 2026

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3 min read

🎙️ How Nippon TV Turns Curiosity into a Global Content Business

In Episode 23, Yuki Akehi, Head of Global Marketing and PR, shares why innovation is key to the 70-year-old broadcaster's content strategy.

Gabriella Geisinger
Gabriella Geisinger
The brands breaking advertising rules — and winning at it

Oct 6, 2026

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9 min read

The brands breaking advertising rules — and winning at it

Plus, 100 Thieves apologises after AI slips into its Old School RuneScape merch, and Gap partners with boy band Just Your Type in a multi-year partnership

Gabriella Geisinger
Gabriella Geisinger
🎙️Sonic, Netflix and Balenciaga: Inside SEGA's Transmedia Strategy

Oct 1, 2026

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3 min read

🎙️Sonic, Netflix and Balenciaga: Inside SEGA's Transmedia Strategy

In Episode 22, SEGA's Justin Scarpone joins The Speakeasy to reveal how a 35-year-old IP continues to expand and the first thing anyone considering a transmedia strategy needs to do

Gabriella Geisinger
Gabriella Geisinger
The true cost of unreliable audience data

Sep 29, 2026

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9 min read

The true cost of unreliable audience data

Plus, VENUM and Crunchyroll unveil Jujutsu Kaisen collaboration, and Bluey collaborates with Citymapper

Gabriella Geisinger
Gabriella Geisinger
How SEGA and Netflix are expanding classic, ongoing, and new IP

Sep 22, 2026

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10 min read

How SEGA and Netflix are expanding classic, ongoing, and new IP

Plus, Overwolf Ads launches In-Game Audience Map for brands to identify what their customers play, and Fan.Live, Creator Sports Network debut live NFL visualisations on social channels

Gabriella Geisinger
Gabriella Geisinger
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The SEG3 Report

Where marketers go to stay plugged into the future of fandom.

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