Oct 15, 2024
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16 min read
A deep dive into PTI's report on the commercial outlook for sports brands, the EFL's launch of an innovation lab & Roblox and WPP team up for immersive advertising
Oct 8, 2024
9 min read
+ Avatar: The Last Airbender RPG game is coming, and Fanatics Live acquire collectibles platform Voggt.
Oct 1, 2024
14 min read
+ Major League Baseball's Virtual Ballpark plays host to Bored Ape's & California mandates storefronts be clear on game purchases
Sep 24, 2024
12 min read
+ an exclusive treat for subscribers, as well as Epic Games announcing the launch of Fab & Nintendo and Pokemon are taking Palworld to court.
Sep 17, 2024
13 min read
& McDonalds bring Genshin Impact to the USA + Australian Open launch challenge for schools on Minecraft
Sep 10, 2024
10 min read
Roblox & Shopify news, Infinite Reality partner with Google, and Bored Apes on wheels
Sep 3, 2024
& Polkadot partner with Inter Miami + NASCAR experiment with GenAI
Aug 27, 2024
11 min read
& LEGO and Nike unite for creative play + GEEIQ release The State of Virtual Brand Experiences III
Aug 20, 2024
+ Sega reboot a retro game franchise for film
Aug 13, 2024
& Disney reveals Fortnite plans at D23 event + LUSH comes to Minecraft
