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Dive into a collection of past posts and rediscover timeless content.
How adidas are using gaming to keep girls in sports

Aug 25, 2026

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11 min read

How adidas are using gaming to keep girls in sports

Plus, inside Bain’s Gaming Report 2026, and Naruto Ninja Cards, the franchise’s first official digital cards app, launches

Gabriella Geisinger
Gabriella Geisinger
🎙️ From Bluey to Doctor Who: How BBC Studios Grows its Iconic IP

Aug 20, 2026

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2 min read

🎙️ From Bluey to Doctor Who: How BBC Studios Grows its Iconic IP

In Episode 19 of The Speakeasy, BBC Studios' Shelley Macintyre shares how you take a show from screen to shelf and turn a hit into a franchise that lasts generations.

Gabriella Geisinger
Gabriella Geisinger
Your average fan is using over 11 platforms per week

Aug 18, 2026

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11 min read

Your average fan is using over 11 platforms per week

Plus, the strategy behind Fortnite's new Star Wars skin activation, and LEGO launches Fan CoLab, a formal network for its creator ecosystem

Gabriella Geisinger
Gabriella Geisinger
🎙️ Racing, Roblox, and Building Fandom of Formula E

Aug 13, 2026

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2 min read

🎙️ Racing, Roblox, and Building Fandom of Formula E

Sanjay Shivaram, Brand Licensing & Retail Director of Formula E, joins Episode 18 of The Speakeasy to explain how the series expanded into games and consumer products without watering itself down, and why audience still beats every other number he reports.

Gabriella Geisinger
Gabriella Geisinger
Spider-Man & $309 million in media value

Aug 11, 2026

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9 min read

Spider-Man & $309 million in media value

Plus, Disney and TikTok announce a global short-form content-sharing deal, and Coca-Cola launches "The Club," a Premier League loyalty scheme

Gabriella Geisinger
Gabriella Geisinger
🎙️ How Ubisoft turns Video Games into Transmedia Franchises

Aug 6, 2026

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2 min read

🎙️ How Ubisoft turns Video Games into Transmedia Franchises

In Episode 17 of The Speakeasy, Ubisoft's Managing Director of Ubisoft Film & Television Hélène Juguet reveals what makes Video Games uniquely suited for franchise expansion and how to manage fan expectations.

Gabriella Geisinger
Gabriella Geisinger
How AFL's creator strategy brought in 250k live viewers

Aug 4, 2026

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9 min read

How AFL's creator strategy brought in 250k live viewers

Plus, Inside China's microdama boom, and Too Lost & Roblox partner for independent music on tap in the gaming ecosystem

Gabriella Geisinger
Gabriella Geisinger
🎙️ Storytelling as Strategy: Inside Banijay Branded Entertainment

Jul 30, 2026

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2 min read

🎙️ Storytelling as Strategy: Inside Banijay Branded Entertainment

In Episode 16 of The Speakeasy, Banijay Entertainment's Carlotta Rossi Spencer reveals how the world's biggest independent production company leverages values and storytelling to deliver tangible results for brands.

Why Participation is the New Promotion

Jul 28, 2026

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9 min read

Why Participation is the New Promotion

Plus, Live Nation launches Music Festival Tycoon on Roblox, and World Athletics unveils innovation for inaugural global championships

Gabriella Geisinger
Gabriella Geisinger
🎙️ Behind the Scenes of the World’s Largest Marathon

Jul 23, 2026

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3 min read

🎙️ Behind the Scenes of the World’s Largest Marathon

In Episode 15 of The Speakeasy, London Marathon Events' CTO Bhavesh Vaghela joins the show to discuss how LME is using technology to deliver a better runner and spectator experience year-round.

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