Logo
Search
Home
Archive
Authors
Subscribe
Logo

Archive

Dive into a collection of past posts and rediscover timeless content.
How Adidas are connecting Minecraft to their loyalty program

Nov 25, 2025

•

15 min read

How Adidas are connecting Minecraft to their loyalty program

& NBA, ESPN & Disney gear up for the return of animated broadcasts + IMG release Digital Trends Report 2026

Joe Condon
Joe Condon
How Hasbro’s Power Rangers mod hit 6M+ downloads (and counting)

Nov 18, 2025

•

20 min read

How Hasbro’s Power Rangers mod hit 6M+ downloads (and counting)

& Roblox launches self-serve IP licensing + RuneScape removes microtransactions after community vote

Joe Condon
Joe Condon
Stop Paying Premium Prices for Invisible Ads

Nov 11, 2025

•

18 min read

Stop Paying Premium Prices for Invisible Ads

& Roblox game Grow a Garden gets film adaptation + G2 Esports launch webcomic series

Joe Condon
Yuriy Yarovoy
Joe Condon, +1
Sports, Entertainment and Games Share the Same DNA

Nov 4, 2025

•

8 min read

Sports, Entertainment and Games Share the Same DNA

What are the strategies, strengths and similarities?

Joe Condon
Derick Tsai
Joe Condon, +1
Even in a recession, fans won't quit this

Oct 28, 2025

•

18 min read

Even in a recession, fans won't quit this

& EA partners with Stability.ai to co-develop AI models, tools and workflows + Netflix share report on how and why Gen Z and Millennial audiences stream - and what it all means for advertisers

Joe Condon
Joe Condon
How clipping is helping Lionsgate market movies

Oct 21, 2025

•

18 min read

How clipping is helping Lionsgate market movies

& FIFA partner with Football Manager ahead of 2026 World Cup + General Intuition raise $134m to train AI agents on video game clips

Joe Condon
Joe Condon
89% of consumers took action after seeing sports content on Meta - here's why

Oct 14, 2025

•

16 min read

89% of consumers took action after seeing sports content on Meta - here's why

& Netflix launch co-op party games for TV with Tetris, LEGO and more + Google & NBCU to bring interactive experiences to LA28

Joe Condon
Joe Condon
87% of fans celebrate their passions this way...

Oct 7, 2025

•

17 min read

87% of fans celebrate their passions this way...

& International Olympic Committee announces long-term licensing agreement with SEGA for Sonic the Hedgehog + NHL releases Puck Rush game on motion-based console Nex Playground

Joe Condon
Joe Condon
Spotify Targeting IP Violations on Platform Through Greater AI Protections

Sep 30, 2025

•

17 min read

Spotify Targeting IP Violations on Platform Through Greater AI Protections

Plus, over half of UK population uncomfortable with the idea of brands using AI influencers & NBCUniversal's gaming & experiential strategy for launching Gabby's Dollhouse movie

Fans, Culture & Consumer Crypto 🎙

Sep 25, 2025

•

2 min read

Fans, Culture & Consumer Crypto 🎙

In Ep. 4 of The Speakeasy, we're joined by Michael Lee - Co-Founder & CEO of Abstract, to talk corporate innovation, consumer crypto, how to use web3 to enhance fandom, Oracle Red Bull Racing's 'In the Moment' collectibles and more.

Load more

The SEG3 Report

Where marketers go to stay plugged into the future of fandom.

© 2026 SEG3 Ltd..
beehiivPowered by beehiiv