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Dive into a collection of past posts and rediscover timeless content.
ITV to air Roblox-inspired animated series

Aug 5, 2025

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18 min read

ITV to air Roblox-inspired animated series

& Red Bull Studios secure multi-year financing to produce sports documentaries & ATP Tour + Trace launch Collect: It All Adds Up

Joe Condon
Joe Condon
Travis Kelce's interactive Grow a Garden appearance

Jul 29, 2025

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14 min read

Travis Kelce's interactive Grow a Garden appearance

& PGA Tour double down on content innovation + Formula E & Marvel Studios partner for Fantastic Four London E-Prix

Joe Condon
Joe Condon
Ad Fatigue? Gaming Is Here to Fix That

Jul 22, 2025

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16 min read

Ad Fatigue? Gaming Is Here to Fix That

& Roblox officially launches 'License Manager' for IP owners + Burnley FC & X to produce original content series for the platform

Joe Condon
Joe Condon
Lancashire Cricket launches animated series

Jul 15, 2025

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14 min read

Lancashire Cricket launches animated series

& MrBeast's Feastables partners with Formula E & Google launches entertainment division

Joe Condon
Joe Condon
Only 5% of media spend is going to gaming...

Jul 8, 2025

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16 min read

Only 5% of media spend is going to gaming...

& Premier League team up in 5-year deal with Microsoft as part of digital transformation + Netflix's KPop Demon Hunters shows power of music in building franchises

Joe Condon
Brent Koning
Joe Condon, +1
Creators to recreate Banijay classics for YouTube

Jul 1, 2025

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15 min read

Creators to recreate Banijay classics for YouTube

& Sonic the Hedgehog partners with McLaren Racing + final learnings from SEG3 London

Joe Condon
Joe Condon
Fandom, UGC gaming and in-game advertising: SEG3 London Learnings Part 2

Jun 24, 2025

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13 min read

Fandom, UGC gaming and in-game advertising: SEG3 London Learnings Part 2

& Midjourney is sued by Disney & Comcast + Netflix brings Squid Game to Fortnite for season 3 launch

Joe Condon
Joe Condon
The Need to Know Learnings from SEG3 London

Jun 17, 2025

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13 min read

The Need to Know Learnings from SEG3 London

& How to build brand loyalty in virtual worlds + LEGO & The Alan Turing Institute's research into understanding the impacts of generative AI use on children

Joe Condon
Rob Whitehead
Jay Stuart
Joe Condon, +2
Can you protect IP in an AI & UGC world?

Jun 10, 2025

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15 min read

Can you protect IP in an AI & UGC world?

& PGF announce 7-figure franchise sale

Joe Condon
Graham Robinson
Joe Condon, +1
To platform, or not to platform?

Jun 3, 2025

•

15 min read

To platform, or not to platform?

& Sonic gets wings with Red Bull partnership & a YouTuber acquires rights to D2 of French Rugby League

Joe Condon
Rob Whitehead
Joe Condon, +1
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