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Dive into a collection of past posts and rediscover timeless content.
Puma lets fans design Marseille’s next kit using AI

Feb 3, 2026

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17 min read

Puma lets fans design Marseille’s next kit using AI

Plus The Premier League's Dribble Dash Roblox experience, Google's Genie world model, and the launch of SEG3 London 2026

Joe Condon
Joe Condon
The golden age for discovery is earlier than you think

Jan 27, 2026

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18 min read

The golden age for discovery is earlier than you think

Why Gen Z & A fandoms are fluid + YouTube-first BBC shows and Fanatics’ entertainment push

Joe Condon
Joe Condon
🎙️ A Guide to Gaming for Marketers

Jan 22, 2026

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2 min read

🎙️ A Guide to Gaming for Marketers

In Episode 6 of The Speakeasy, we're joined by Brent Koning - Global Head of Gaming at dentsu

Joe Condon
Joe Condon
One point. One million dollars.

Jan 20, 2026

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9 min read

One point. One million dollars.

Inside the Australian Open’s 1 Point Slam and the power of format-led innovation

Joe Condon
Joe Condon
It's a creators world now

Jan 13, 2026

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15 min read

It's a creators world now

Why 76% of sports fans are still anonymous, how FOX is funding creators and why Goalhanger are acquiring Premier League archive rights

Joe Condon
Joe Condon
Inside NASCAR's approach to gaming, technology & youth culture 🎙️

Jan 8, 2026

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2 min read

Inside NASCAR's approach to gaming, technology & youth culture 🎙️

In Episode 5 of The Speakeasy, we're joined by Mitch Rasmussen - Senior Director of Interactive at NASCAR - to discuss their youth strategy, the emerging platforms they're investing in, innovating digital and broadcast experiences, and much more.

Joe Condon
Joe Condon
Attention is easy to lose. Fandom isn’t.

Jan 6, 2026

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14 min read

Attention is easy to lose. Fandom isn’t.

And what FIFA, TikTok, Reddit, Netflix & Roblox are teaching us about the modern fan journey.

Joe Condon
Joe Condon
The 5 takeaways shaping fandom-led businesses

Dec 16, 2025

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11 min read

The 5 takeaways shaping fandom-led businesses

What stood out from SEG3 LA, and what it means for you heading into 2026

Joe Condon
Joe Condon
How to build ROI on Roblox from Day One

Dec 9, 2025

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8 min read

How to build ROI on Roblox from Day One

...plus the main reasons branded experiences fall flat, and what native studios understand about retention and monetisation that you don't (yet!)

Joe Condon
Andrew Bereza
Joe Condon, +1
Moment-triggered ads are coming to sports

Dec 2, 2025

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12 min read

Moment-triggered ads are coming to sports

& 433 and FIFAe’s launch of Talent Lab & Paramount+ doubling down with an Arsenal partnership after acquiring Champions League rights in the UK

Joe Condon
Joe Condon
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The SEG3 Report

Where marketers go to stay plugged into the future of fandom.

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