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Gabriella Geisinger
Gabriella Geisinger
🎙️Sonic, Netflix and Balenciaga: Inside SEGA's Transmedia Strategy

Oct 1, 2026

•

3 min read

🎙️Sonic, Netflix and Balenciaga: Inside SEGA's Transmedia Strategy

In Episode 22, SEGA's Justin Scarpone joins The Speakeasy to reveal how a 35-year-old IP continues to expand and the first thing anyone considering a transmedia strategy needs to do

Gabriella Geisinger
Gabriella Geisinger
The true cost of unreliable audience data

Sep 29, 2026

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9 min read

The true cost of unreliable audience data

Plus, VENUM and Crunchyroll unveil Jujutsu Kaisen collaboration, and Bluey collaborates with Citymapper

Gabriella Geisinger
Gabriella Geisinger
How SEGA and Netflix are expanding classic, ongoing, and new IP

Sep 22, 2026

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10 min read

How SEGA and Netflix are expanding classic, ongoing, and new IP

Plus, Overwolf Ads launches In-Game Audience Map for brands to identify what their customers play, and Fan.Live, Creator Sports Network debut live NFL visualisations on social channels

Gabriella Geisinger
Gabriella Geisinger
The gaming platform taking over the front room

Sep 15, 2026

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9 min read

The gaming platform taking over the front room

Plus, Canva's push into gaming advertising with Livewire, and Roblox reveals new creator features at RDC

Gabriella Geisinger
Gabriella Geisinger
🎙️What Makes a Brand Culturally Relevant

Sep 10, 2026

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2 min read

🎙️What Makes a Brand Culturally Relevant

In Episode 21 of The Speakeasy, we're joined by Perla Bloom, Partnerships and Sponsorships Strategy Lead, to discuss what it really takes for a brand to earn a genuine place in culture.

Gabriella Geisinger
Gabriella Geisinger
Red Bull launches Wings Cup in EA Sports FC 2027

Sep 8, 2026

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9 min read

Red Bull launches Wings Cup in EA Sports FC 2027

Plus, Genius Sports: The Companion Screen Report, and the Chicago Cubs set rom-com series Nine Innings to Love

Gabriella Geisinger
Gabriella Geisinger
69% of fans use AI, only 59% trust it

Sep 1, 2026

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7 min read

69% of fans use AI, only 59% trust it

Plus, Xbox's disc-to-digital program officially revealed & Netflix partners with Stella Artois for Season 2 of The Gentlemen

Gabriella Geisinger
Gabriella Geisinger
🎙️ Fun, Audience, and Franchise: How Subway Surfers Made it to the Oscars

Aug 27, 2026

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2 min read

🎙️ Fun, Audience, and Franchise: How Subway Surfers Made it to the Oscars

In Episode 20 of The Speakeasy, SYBO CEO Mathias Gredal Nørvig unpacks how Subway Surfers became the most downloaded mobile game of all time.

Gabriella Geisinger
Gabriella Geisinger
How adidas are using gaming to keep girls in sports

Aug 25, 2026

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11 min read

How adidas are using gaming to keep girls in sports

Plus, inside Bain’s Gaming Report 2026, and Naruto Ninja Cards, the franchise’s first official digital cards app, launches

Gabriella Geisinger
Gabriella Geisinger
🎙️ From Bluey to Doctor Who: How BBC Studios Grows its Iconic IP

Aug 20, 2026

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2 min read

🎙️ From Bluey to Doctor Who: How BBC Studios Grows its Iconic IP

In Episode 19 of The Speakeasy, BBC Studios' Shelley Macintyre shares how you take a show from screen to shelf and turn a hit into a franchise that lasts generations.

Gabriella Geisinger
Gabriella Geisinger
Your average fan is using over 11 platforms per week

Aug 18, 2026

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11 min read

Your average fan is using over 11 platforms per week

Plus, the strategy behind Fortnite's new Star Wars skin activation, and LEGO launches Fan CoLab, a formal network for its creator ecosystem

Gabriella Geisinger
Gabriella Geisinger
🎙️ Racing, Roblox, and Building Fandom of Formula E

Aug 13, 2026

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2 min read

🎙️ Racing, Roblox, and Building Fandom of Formula E

Sanjay Shivaram, Brand Licensing & Retail Director of Formula E, joins Episode 18 of The Speakeasy to explain how the series expanded into games and consumer products without watering itself down, and why audience still beats every other number he reports.

Gabriella Geisinger
Gabriella Geisinger
Spider-Man & $309 million in media value

Aug 11, 2026

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9 min read

Spider-Man & $309 million in media value

Plus, Disney and TikTok announce a global short-form content-sharing deal, and Coca-Cola launches "The Club," a Premier League loyalty scheme

Gabriella Geisinger
Gabriella Geisinger
🎙️ How Ubisoft turns Video Games into Transmedia Franchises

Aug 6, 2026

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2 min read

🎙️ How Ubisoft turns Video Games into Transmedia Franchises

In Episode 17 of The Speakeasy, Ubisoft's Managing Director of Ubisoft Film & Television Hélène Juguet reveals what makes Video Games uniquely suited for franchise expansion and how to manage fan expectations.

Gabriella Geisinger
Gabriella Geisinger
How AFL's creator strategy brought in 250k live viewers

Aug 4, 2026

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9 min read

How AFL's creator strategy brought in 250k live viewers

Plus, Inside China's microdama boom, and Too Lost & Roblox partner for independent music on tap in the gaming ecosystem

Gabriella Geisinger
Gabriella Geisinger
Why Participation is the New Promotion

Jul 28, 2026

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9 min read

Why Participation is the New Promotion

Plus, Live Nation launches Music Festival Tycoon on Roblox, and World Athletics unveils innovation for inaugural global championships

Gabriella Geisinger
Gabriella Geisinger
What makes a good IP crossover?

Jul 21, 2026

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9 min read

What makes a good IP crossover?

Plus, ATP deepens fan connection with Spotify campaign, and WWE steps into microdramas with ReelShort partnership

Gabriella Geisinger
Gabriella Geisinger
From D&G to iced tea: Brands are entering their entertainment era

Jul 14, 2026

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9 min read

From D&G to iced tea: Brands are entering their entertainment era

Plus, Lawn Tennis Association set to move into venture capital investing, How IBM’s AI powers Wimbledon from hidden ‘Court 19’

Gabriella Geisinger
Gabriella Geisinger
So, you want to do an anime-brand collab...

Jul 7, 2026

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8 min read

So, you want to do an anime-brand collab...

Plus, BVB launches club-branded football mode in Fortnite, and the Toy Story 5 VFX tech innovations that will shape the future of filmmaking

Gabriella Geisinger
Gabriella Geisinger
Inside Fox's strategy to co-create IP

Jun 30, 2026

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8 min read

Inside Fox's strategy to co-create IP

Plus, Balenciaga becomes Substack's first luxury fashion partner, and the DFL's gamification strategy

Gabriella Geisinger
Joe Condon
Gabriella Geisinger, +1
The must-know takeaways from SEG3 London 2026

Jun 23, 2026

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10 min read

The must-know takeaways from SEG3 London 2026

Five ideas that came out of SEG3 London inside.

Joe Condon
Gabriella Geisinger
Joe Condon, +1
Lionsgate's Fan Club is about more than just loyalty

Jun 16, 2026

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8 min read

Lionsgate's Fan Club is about more than just loyalty

Plus, BBC Sport launches FIFA World Cup 3D Experience & CAA and Integrated Media Co. launch $250M creator economy rollup

Gabriella Geisinger
Gabriella Geisinger
What World Cup fans are actually watching

Jun 9, 2026

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8 min read

What World Cup fans are actually watching

Plus, Hasbro launches AI studio that will let companies license its characters & Paramount Skydance launches Paramount Games Studio

Gabriella Geisinger
Gabriella Geisinger
You're looking in the wrong place for the next big IP

Jun 2, 2026

•

9 min read

You're looking in the wrong place for the next big IP

Plus, FIFA's Digital Football strategy & 007 First Light game launches globally

Gabriella Geisinger
Gabriella Geisinger
The new TikTok deal to watch

May 26, 2026

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7 min read

The new TikTok deal to watch

Plus, Genius Sports' The Live Moment Effect report & Spotify and Universal Music Group announce landmark licensing agreements for fan-made covers and remixes

Gabriella Geisinger
Gabriella Geisinger
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